Assign Facebook Pixel to Eventbrite Event

Facebook Pixels are automatically associated to events.

They can be seen by going to: Manage Events

1. Click Manage on the specific event you wish to look at

2. Click Analyse

3. Click Tracking Pixels

You will then see a Pixel type that says Facebook Pixel - All Events

To see the Eventbrite Pixel Audience go to here - this is anyone who has been to a Beer Cartel event listed on Eventbrite in the last 180 days.

You can also create a separate audience (if required) that looks specifically at those that visited a certain page.

To do this in Facebook Audiences

1. Select Create Audience > Custom Audience

2. Select Website Traffic

3. Select Eventbrite Pixel

4. Choose People who visited a specific page

5. in Eventbrite find the page consumers see for a event which you wish to target e.g. https://www.eventbrite.com.au/e/bring-back-the-funk-sour-beer-masterclass-tickets-44056205296

6. Add the address in

7. Increase people who visited page in past 30 days to 90 to reflect the longer lead-in for event marketing

8. Name the audience - use a name which reflects the event you are targetting.

9. Select create audience

This will now give you an audience you can re-market to.