Adwords is used for Brewquets as a paid form of advertising in search engines like Google.
Tracking Conversions in Adwords:
The tracking code is added into the Shopify script section of the checkout.
The code is modified to also include the order ID tag so as to eliminate the possibilty of duplicate conversion recordings for the same order (e.g. if someone refreshes the confirmation page or revisits the confirmation page)
Google Tracking was added using the Website conversion method in Adwords using these instructions.
https://help.shopify.com/manual/promoting-marketing/tracking-adwords-conversions#add-your-conversion-tracking-tag
The Order ID was added using these instructions:
Google - using the "Previous" instructions
https://support.google.com/adwords/answer/6386790?ctx=tltp&authuser=2&co=ADWORDS.IsAWNCustomer%3Dfalse&oco=1
And these Shopify instructions: https://help.shopify.com/manual/promoting-marketing/tracking-adwords-conversions
Expanded Text Ad Preview Tool
https://www.karooya.com/expanded-text-ad-preview-tool
Ad Testing & Preview Tool
https://ads.google.com/anon/AdPreview
Shopify - to source the code format for Order ID {{ order_number }}
https://help.shopify.com/manual/orders/status-tracking/add-conversion-tracking-to-thank-you-page#google-analytics-conversion-tracking
Bulk Inclusions (For Australia Campaigns).
City based inclusions can then be used to increase targeted bid adjustments up or down depending on how well conversions are tracking for certain cities.
Australia
Sydney
Melbourne
Brisbane
Adelaide
Canberra
Wollongong
Port Macquarie
Newcastle, New South Wales, Australia
Geelong
Bulk Location Exclusions (within Australia, due to distance and therefore increased costs associated with shipping)
In Adwords, select locations > excluded > restrict to Australia and enter the following in the text box. Hit Search and add all to the excluded location for that campaign.
rockhampton
western australia
townsville
tasmania
northern territory
mount isa
mackay
cairns
4805
4730
4877
4825
Bulk Locations to Include (for international focused campaigns, e.g. beer gifts australia). This can be done using the same bulk location process mentioned above but within the "targeted" locations in Google Adwords.
Albania
Argentina
Austria
Belgium
Bosnia and Herzegovina
Brazil
Bulgaria
Cambodia
Canada
Chile
Colombia
Costa Rica
Cyprus
Czechia
Denmark
Estonia
France
Germany
Greece
Hong Kong
Hungary
Iceland
Ireland
Israel
Italy
Japan
Latvia
Luxembourg
Malta
Mexico
Montenegro
Netherlands
New Zealand
Panama
Peru
Philippines
Portugal
Puerto Rico
Romania
Singapore
Slovakia
South Africa
Spain
Sweden
Switzerland
Ukraine
United Kingdom
United States
Uruguay
International Campaigns UK Counties To Add (can then have bid adjustments for counties that convert better or worse)
Bedfordshire, England, United Kingdom
Berkshire, England, United Kingdom
Blaenau Gwent, Wales, United Kingdom
Bristol City, England, United Kingdom
Buckinghamshire, England, United Kingdom
Cambridgeshire, England, United Kingdom
Cheshire, England, United Kingdom
City of London, England, United Kingdom
Cornwall, England, United Kingdom
Cumbria, England, United Kingdom
Derbyshire, England, United Kingdom
Devon, England, United Kingdom
Dorset, England, United Kingdom
Durham, England, United Kingdom
East Riding of Yorkshire, England, United Kingdom
East Sussex, England, United Kingdom
Essex, England, United Kingdom
Fife, Scotland, United Kingdom
Gloucestershire, England, United Kingdom
Greater London, England, United Kingdom
Greater Manchester, England, United Kingdom
Hampshire, England, United Kingdom
Herefordshire, England, United Kingdom
Hertfordshire, England, United Kingdom
Isle of Wight, England, United Kingdom
Kent, England, United Kingdom
Lancashire, England, United Kingdom
Leicestershire, England, United Kingdom
Lincolnshire, England, United Kingdom
Merseyside, England, United Kingdom
Norfolk, England, United Kingdom
North Yorkshire, England, United Kingdom
Northamptonshire, England, United Kingdom
Northumberland, England, United Kingdom
Nottinghamshire, England, United Kingdom
Oxfordshire, England, United Kingdom
Rutland, England, United Kingdom
Shropshire, England, United Kingdom
Somerset, England, United Kingdom
South Yorkshire, England, United Kingdom
Staffordshire, England, United Kingdom
Suffolk, England, United Kingdom
Surrey, England, United Kingdom
Swindon, England, United Kingdom
Torbay, England, United Kingdom
Tyne and Wear, England, United Kingdom
Warrington, England, United Kingdom
Warwickshire, England, United Kingdom
West Lothian, Scotland, United Kingdom
West Midlands, England, United Kingdom
West Sussex, England, United Kingdom
West Yorkshire, England, United Kingdom
Wiltshire, England, United Kingdom
Worcestershire, England, United Kingdom
Sales & Orders (how to change the product name when product appears on Google)
To change words of a product go to Feed Tool > Modify Products
Under Create Rule For Attribute choose Title
You then need to add in the ID under Edit Rule > Filter Products - the ID is the last part of a listing e.g. shopify_AU_4488825438291_31941586026579 ID=31941586026579
Some Key Metrics For Google Ads
Below are some key metrics and the goal for good performing keywords.
CTR (Click Through Rate): 30%
Conversions at average of $15 overall
Lost Impression Share Rank: less than 10%
Search Impression Share Absolute Top: 30% or more.