Strategic Partnerships

1. Contact potential partners and discuss approach. Example email

Hi NAME,

I'm a PRODUCT user/lover that also owns a craft beer store in Sydney and online http://www.beercartel.com.au/

Thought I'd shoot you an email out of the blue to see if you would be interested in some kind of partnership? We've got very similar target customers and thought by doing something with each other it could be a great way to help build awareness/usage of each others business.

Would you be free sometime to have a coffee and see if there are any opportunities for working together?

Cheers!

NAME

2. Follow up with phone call to try and arrange meeting.

3. Meet and discuss. Have a relaxed meeting to discuss how we could work with the person/organisation.

What we can offer:

Dedicated email to our 8,000 subscribers

Blog post or Guest blog post written by them

Posts on our social media platforms (Get most up to date numbers here):

Facebook 25,000 fans

Twitter 4,600 followers

Instagram 2,356 followers

Tumblr

Google +

Flickr

Inclusion of information in Beer Club Packs / Product orders sent out

What we would be looking for in return:

Dedicated email to their database plus social media content

4. Confirm details

Example email

5. Create landing pages (Subscribe + Thank You page) with Ontrapages, link to the correct URL, ensure subscribers are going to correct Mailchimp database and going on the welcome series emails. In the Thank You page make sure respondents are aware they will need to hit confirm on they email they receive from Beer Cartel to be qualify for the draw/freebie/discount. NOTE: unless lead magnet is a specific discount then provide a discount at the completion of any competition (step 10). This way they have been warmed to Beer Cartel and are more likely to purchase than at the start.

6. Create email to go to Beer Cartel database, example

7. Create social media content to go to Beer Cartel database

8. Provide partner with update with how it is all going. Ask for any feedback. Ensure they are doing everything at their end.

9. Draw competition winner if one is run

10. Send email (example) to all that subscribed thanking them for entering and send them to a blog post to see if they were a winner (example). Also include a coupon code for those that didn't win. Include video of the draw in blog post.

11. Contact partner and provide them with a PDF containing results of their campaign (Go to Google Sheet > File > Download as PDF document > Current Sheet > Landscape. Save to File and email report (see Clipp Email Report example attached). If it has been successful invite partner to work together in future/ on and on-going basis.

Crikey

Malcolm Neil

Commercial Director

Mobile:+61 412 936 939