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Facebook Sharing
Share buttons: https://developers.facebook.com/docs/plugins/share-button/
Best Practices: https://developers.facebook.com/docs/sharing/best-practices
Share Dialog: https://developers.facebook.com/docs/sharing/reference/share-dialog
There are a range of various Facebook tools that assist in advertising:
Facebook Pixel Helper
Chrome browser extension that tells you if a Facebook pixel is installed on the page and working correctly. Get from Chrome browser extension store
Ad Espresso Examples
Has a range of various examples of advertising which can be used for ad format / execution ideas.
https://adespresso.com/academy/ads-examples/
Adicted.io
Has a range of various examples of advertising which can be used for ad format / execution ideas.
Swiped
Has a range of various examples of advertising which can be used for ad format / execution ideas.
Simplified AB Testing Significance Tool
http://getdatadriven.com/ab-significance-test
Provides information if a split test is significantly different (at the 95% confidence interval). If its not the results still provide insight into how likely they test is to provide a better performance from the test. e.g.
Significantly different test result:
Your results:
Test "B" converted 63%better than Test "A." We are 96% certain that the changes in Test "B" will improve your conversion rate.
Your A/B test is statistically significant!
When test is close but not significant
Your results:
Test "A" converted 13%better than Test "B." We are 66% certain that the changes in Test "A" will improve your conversion rate.
Unfortunately, your results are not statistically significant.
Robust / Detailed AB Test
https://abtestguide.com/calc/
Provides information if a split test is significantly different and has more factors that can be changed than the above simplified tool, e.g. Confidence Interval at 90%, 95% and 99%.
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