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Keyword modifiers are words that can be added to a phrase to slightly change the overall keyword phrase.
Many modifiers have multiple ways of being expressed / searched for. Below is a list of some common keyword modifiers that can be used.
Modifiers are used by people when searching in Google, for example both of the following searches are for the same thing but slightly different.
craft beer gift
vs
boutique beer gift
craft beer gift
vs
craft beer present
etc etc.
Ensuring that different modifiers and their combinations are used as keywords will increase the impressions ads can have, the potential click through rate and overall potential sales.
MALE GENDER / RELATION
man
men
male
guys
blokes
brother
father
dad
grandad
grandfather
uncle
nephew
son
boyfriend
husband
him
male boss
male colleague
male staff
male employee
male employer
mate
best mate
DELIVERY
deliver
delivered
delivery
LOCATION
sydney
melbourne
brisbane
adelaide
TIMING
same day
sameday
today
tomorrow
send within a day
next day
BEER
beer
craft beer
boutique beer
specialty beer
AUSTRALIA
australia
aust
aus
au
.com.au
GIFT
gift
present
OCCASION
farewell
thank you
sorry
apology
happy birthday
congratulations
get well
GIFT
gift box
gift pack
gift hamper
gift basket
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