Craft Beer Survey

Email Templates:

To past supporters:

Subject: 2018 Australian Craft Beer Survey - A question for you

Hi {{FIRST NAME}}

We're going to be kicking off the 2018 Australian Craft Beer Survey soon - but before we do I wanted to get in touch as you were a great supporter of the 2017 version.

I had one quick question for you:

Is there any information you'd like to better understand about Australian craft beer drinkers or your own customers?

This could be anything from beer trends, to attitudes, to purchase behaviour.

If there is anything let me know - I can then potentially look to include a question around this in the survey.

Thanks,

Richard

Follow up to past supporters:

Hi {{First Name}}

Just wanted to follow-up on my last email and see if you could get behind this again this year?

Steps below to share with your database:

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1. On social media go to this post and share to you Facebook page:

Suggested message: Our friends at Beer Cartel have just launched the 2018 Australian Craft Beer Survey. Take the 5 minute survey and you could win $500 to spend on craft beer! {{SURVEY LINK}}

2. Send to your email database. Link to an easy to use email template which you can use is here.

Your custom survey link is: {{SURVEY LINK}}

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Similar to last year, if you have more than 50 people complete the survey you get access to your own custom report worth $3k.

Any questions please let me know.

Cheers,

Richard

On Mon, Jun 25, 2018 at 5:54 PM, Richard Kelsey - Beer Cartel <[email protected]> wrote:

Hi {{First Name}}

We've just launched the 2018 Australian Craft Beer Survey!

I was wondering if could share with your social media/email database again this year?

Like last year you'll get access to the industry report ($2,000 value) absolutely free.

Steps below to share with your database:

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1. On social media go to this post and share to you Facebook page:

Suggested message: Our friends at Beer Cartel have just launched the 2018 Australian Craft Beer Survey. Take the 5 minute survey and you could win $500 to spend on craft beer! {{SURVEY LINK}}

2. Send to your email database. Link to an easy to use email template which you can use is here.

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If more than 50 complete the survey using your link above you'll also receive a custom report ($3,000 value).

The more that complete the survey the more accurate, and more useful this report is for your business.

Any questions let me know.

Thanks!

Richard

To non-supporters

Hi {{FIRST NAME}}

We're going to be kicking off the 2018 Australian Craft Beer Survey soon - but before we do I wanted to get in touch.

I had one quick question for you:

Is there any information you'd like to better understand about Australian craft beer drinkers or your own customers?

This could be anything from beer trends, to attitudes, to purchase behaviour.

If there is anything let me know - I can then potentially look to include a question around this in the survey.

Thanks,

Richard

[PLEASE REPLY] 2018 Australian Craft Beer Survey & Beer Cartel - Free Report Opportunity

Hi

I wanted to get in touch as we've recently launched the 2018 Australian Craft Beer Survey.

This builds on the 2016 and 2017 edition, which were the biggest study into craft beer in Australia ever.

I want to offer you a FREE copy of the industry report ($2,000 value) in exchange for Beer Cartel helping promote the survey. You can read about what you'll get here.

If this is of interest simply reply with: YES

Thanks!

Richard

To Bars

Hi {{FIRST NAME}}

I just wanted to get in touch regarding the 2018 Australian Craft Beer survey which is currently running and has had over 15,000 people complete it so far. You can take the 5 minute survey yourself here.

I wanted to offer you a free copy of the Industry Report ($2,000 value). To qualify, all you need to do is promote the Australian Craft Beer Survey to your database.

If you'd like to take advantage of this opportunity, simply follow the steps below to promote the survey:

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1. On social media go to this post and share to you Facebook page:

Suggested message: Our friends at Beer Cartel have just launched the 2018 Australian Craft Beer Survey. Take the 5 minute survey and you could win $500 to spend on craft beer! {{SURVEY LINK}}

2. (Optional) Send to your email database. Link to an easy to use email template which you can use is here.

Your custom survey link is: {{SURVEY LINK}}

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Any questions please let me know.

Thanks,

Richard

Via Facebook for new breweries with no contact details:

Hey Guys,

Was just wanting to send you an email about this year's Australian Craft Beer Survey. What's your best email address?

Cheers,

Richard Kelsey

Beer Cartel

Reply:

Thanks very much {{FIRST NAME}} - appreciate your thoughts.

Will take this on board and see if I can weave it into this year's survey. Have had lots of responses!

Cheers,

Richard

Survey Launch For Media

Subject: 2018 Australian Craft Beer Survey Launches

Hi {{FIRST NAME}}

Today we've just launched the 2018 version of the Australian Craft Beer Survey.

Have attached a media release, plus link to the survey for you to publish on {{MEDIA}} is here: {{UNIQUE LINK}}

I have also attached an image for you to use in the article, plus a button image to use on the site.

Looking forward to seeing how the survey is going to go - will be interesting to see how Pirate Life and Feral are viewed in a post buy-out world.

If you need anything else from me, or would like to discuss please give me a buzz 0405 251 864.

Thanks,

Rich

Social Media Groups

Hey Dallas,

Saw you are a mod for Brisbane Beer Barons so thought I would get in touch.

I’m from Beer Cartel and run the Australian Craft Beer Survey that we do each year. Was wondering if you would mind sharing the survey with the group? As you’re a moderator your post will get a lot more cut through than if it was from me.

Link to the survey is here: https://www.surveymonkey.com/r/Brisbane_Beer_Barons

We’ve just over 11,000 survey completes and with a bit of luck will get to 20k. All the results are made public to help grow the industry.

Cheers!

Richard

LAST WEEK: BUSINESS + 2019 Australian Craft Beer Survey

Hi NAME

Thanks for your support of this year’s Craft Beer Survey. We’ve had just under 19,000 complete the survey so far - a fantastic result.

According to our records you have had COMPLETES complete the survey off your link.

To get your own custom report you just need to get to 50 in total.

We’re closing the survey off on Wednesday 7^th August, if you’d like to give the survey one last push I’ve included info below.

Any questions please let me know.

Last Week Emails

LAST WEEK: BUSINESS + 2019 Australian Craft Beer Survey

Hi NAME

Thanks for your support of this year’s Craft Beer Survey. We‘ve had just under 19,000 complete the survey so far - a fantastic result.

According to our records you have had COMPLETES complete the survey off your link.

While you’ve unlocked your own custom report, there is still benefit in getting more to complete the survey as the more that do it, the more reflective the data will be of your own customer base.

We’re closing the survey off on Wednesday 7^th August, if you’d like to give the survey one last push I’ve included info below.

Any questions please let me know.

LAST WEEK: BUSINESS + 2019 Australian Craft Beer Survey

Hi NAME

Just wanted to send one last email about this year’s Australian Craft Beer Survey.

In total we’ve had just under 19,000 complete the survey so far, with over 200 breweries and other craft beer business’ supporting the survey.

If you’d like to get behind the survey you’ll instantly qualify for a copy of the industry report ($5k value) which contains insights and implications for growing your business.

I’ve included some simple steps for sharing the survey below, but feel free to be as creative as you like.

Any questions please let me know.