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How to run a legal competition on Facebook
Facebook Guidelines see Section E Promotions
E. Promotions
1. If you use Facebook to communicate or administer a promotion (ex: a contest or sweepstakes), you are responsible for the lawful operation of that promotion, including:
a. The official rules;
b. Offer terms and eligibility requirements (ex: age and residency restrictions); and
c. Compliance with applicable rules and regulations governing the promotion and all prizes offered (ex: registration and obtaining necessary regulatory approvals)
2. Promotions on Facebook must include the following:
a. A complete release of Facebook by each entrant or participant.
b. Acknowledgement that the promotion is in no way sponsored, endorsed or administered by, or associated with, Facebook.
3. Promotions may be administered on Pages or within apps on Facebook. Personal Timelines and friend connections must not be used to administer promotions (ex: “share on your Timeline to enter” or “share on your friend's Timeline to get additional entries”, and "tag your friends in this post to enter" are not permitted).
4. We will not assist you in the administration of your promotion, and you agree that if you use our service to administer your promotion, you do so at your own risk.
4 Things You Must Do Before Hosting an Instagram Contest
Instagram Promotion Guidleines
Promotions
If you use Instagram to communicate or administer a promotion (ex: a contest or sweepstakes), you are responsible for the lawful operation of that promotion, including:
The official rules;
Offer terms and eligibility requirements (ex: age and residency restrictions); and
Compliance with applicable rules and regulations governing the promotion and all prizes offered (ex: registration and obtaining necessary regulatory approvals)
You must not inaccurately tag content or encourage users to inaccurately tag content (ex: don’t encourage people to tag themselves in photos if they aren’t in the photo).
Promotions on Instagram must include the following:
A complete release of Instagram by each entrant or participant.
Acknowledgement that the promotion is in no way sponsored, endorsed or administered by, or associated with, Instagram.
We will not assist you in the administration of your promotion and cannot advise you on whether consent is required for use of user content or on how to obtain any necessary consent.
You agree that if you use our service to administer your promotion, you do so at your own risk.
Permits no longer needed in NSW if prize(s) less than $10k in value https://www.fairtrading.nsw.gov.au/games-of-chance/trade-promotion-lottery
ACT Blanket Permit $58 Apply Here
ACT Trade promotion lotteries factsheet (attached) - note don't need a permit if value is less than $3,000
NSW OLGR (Office of Liquor & Gaming)
Business address
Level 6, 323 Castlereagh Street,
Haymarket NSW 2000
Business Hours: Mon – Fri 9:00 am to 4:00 pm AEST
Postal Address
GPO Box 7060
Sydney NSW 2001
Phone
(02) 9995 0666
Email: [email protected]
NSW Trade promotion lotteries factsheet (attached)
Lotteries involving alcohol (NSW)
To ensure that licensees sell and supply liquor responsibly, guidelines have been developed for the responsible promotion of alcohol. The Liquor promotion guidelines describe activities or promotions involving the responsible sale or supply of alcohol and must be referred to when applying for a trade promotion lottery involving an alcohol promotion.
These can be found at www.liquorandgaming.justice.nsw.gov.au All licensees should have a good understanding of these guidelines.
Using the Liquor promotion guidelines will help you determine the risks associated with a proposed activity or promotion involving the sale and supply of alcohol.
If any unacceptable risks are associated with the activity or promotion, it should not be conducted.
If alcohol is awarded as a prize in a lottery trade promotion either on or off premise, under the Lotteries and Art Unions Act, the following limits apply:
• no more than 20 litres of liquor with alcohol content not exceeding 20% by volume; or
• no more than 5 litres of liquor with alcohol content exceeding 20% by volume.
You must also make reference to the above limits when applying for a trade promotion lottery involving alcohol as a prize.
Blanket Permits (ACT)
“Blanket” or multiple lottery permits allow organisations to conduct multiple minor lotteries during a specific period without the need to obtain a permit for each lottery. “Blanket” or multiple lotteries are subject to the following conditions:
- the maximum value of any single prize is $1000;
- the total or accumulated maximum prize value cannot be greater than $100,000; and
- the maximum period in which the multiple lotteries can occur is 12 months.
To apply for a "blanket" permit, the trade promotion lottery application form must be completed however it must clearly identify this type of lottery.
Generic terms and conditions must be included with the application, with dates and prize values left blank.
The generic terms and conditions must be completed by the promoter for each lottery conducted under the "blanket" permit. The number of lotteries expected to be conducted must be stated separately, along with the approximate value and type of prizes that are being offered. If the exact number of prizes or lotteries is not known, an estimate should be provided which must not be exceeded without submitting a variation to the original application or a new application.
The fees determined for Trade Promotion lotteries apply to the total prize value estimated for a 'blanket" permit, up to an amount of $100,000. A record must be kept of each lottery conducted under the 'blanket" permit. This record must include a copy of the completed terms and conditions, prize details and the name and address of winners.
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