Marketing

ASSIGNMENT

What gift would you send someone who’s not into flowers, especially if it’s a guy you’re buying the gift for? Well, Brewquets are beautiful bunches of craft beers that are guaranteed to bring a smile to even the most rugged of faces. Brewquets hand pick a different bunch of craft beers every week which can be purchased online so Sydney-siders get a taste of fine beers from all around Australia.

APPROACH

To create a brand identity for Brewquets that evokes the premium, classy nature of a flower bouquet yet offers a direct focus on masculinity and the beer products marketed by the business.

RESULTS

The identity displays a floral symbol as a primary element giving the first impression of flower bouquet then followed by subtle beer bottles within the flower petals giving a direct representation of what’s actually inside the ‘Brewquet’.

CONTACT INFORMATION