Shopify's conversion summary gives an overview of a customer's previous visits and behavior leading up to a purchase from your store. The conversion summary appears on the order details page and includes an overview of:
• the customer's total number of orders from your store
• the customer's total visits to your store in the last 30 days
• the origin of the customer's first visit to your store.
To view an order's conversion summary, you'll need to:
From your Shopify admin, go to Orders.
Click an order number to view its information. On the order page, you'll see a section called Conversion summary.
To view conversion details, click View conversion details.
With View conversion details include additional conversion information for that customer:
• the total number of visits the customer has made to your store
• the number of days between the first visit and the most recent visit
• an overview of customer activity, including visits between the first and most recent visit.
The conversion summary on an order details page is specific to the customer who made that order.