Adwords (Google)

Adwords Account Number/Customer ID is: 776-120-7076

Google Adwords is used to drive some of our website traffic and then obtain sales from potential customers that are searching for items using Google search engine. For example, customers may be searching for Beer Club subscription, beer gifts, beer glassware etc.

When searches are done for specific items our ads may show up at the top of the search results. Customers can then click on these ads (which we then pay for) and the goal is to then convert them into a purchasing customer online.

Ads are grouped together under campaigns and then ad groups based on specific themes and keywords. The more targeted the themes and keywords the better relevancy of that ad and therefore the cheaper cost that ad is per click.

The ultimate goal with AdWords is to have the cheapest price per conversion and our ultimate target is $5 - $10 with maximum of $15 overall across the entire account.

Some of the special ASCII characters that can be used in AdWords are as follows:

Middle Dot · (·) - this can be used instead of a dash -

Black Start ★ (★) - this can be used in ads as follows "5★ Beer Gifts"

For a full list of ASCII characters this can be found here http://www.quackit.com/html/html_special_characters.cfm