Home Page

Welcome to the Beer Cartel Intranet - this is designed as a home for everything related to what we do in the business and is the 'go to' if you are unsure of anything. It has a powerful search functionality powered by Google which can help you find all relevant content as well as navigation via the box on the left hand side.

For any tasks that are missing let us know.

Cheers!

Rich & Geoff

Our Mission: 

We want to provide Australian consumers with access to the most amazing beers on the planet and challenge the way they think about craft beer. Our aim is to take our customers on a journey into the wonderful world of craft beer, whether it be starting out or getting into the weird and whacky, providing the best range of craft beer, beer glasses and beer gifts in Australia.

Our mission is driven by four key areas:

• Awesome product range 

• Amazing customer service & experience 

• Great marketing & brand presence 

• Sensational systems

Our Values:

1. Customer Focused – we’re committed to our customers and want to give them the best experience possible. 

2. Community – we're part of a like-minded group which includes our customers, we look to partner with local businesses and give back through causes such as Movember.

3. Initiative – whether it is helping a customer, helping each other, or within the business generally, we are pro-active in getting things done and identifying issues and opportunities.

4. Integrity – we act with integrity in everything we do.

5. Passion – we have a passion for craft beer, customers and our work. We celebrate this passion.

Our Vision:

It’s 4 years from now and Beer Cartel is recognised as Australia’s number one retailer of craft beer. The business has a mailing list of 200,000 people, over 5,000 beer club subscribers and ships up to 500 parcels a day.

We have created strong relationships with various large businesses which strongly drive purchase of our corporate gifts and our beer club.

The business has received significant media exposure in part due to its personality and branding. Beer Cartel is regarded as experts within the craft beer industry, often called upon for commentary about craft beer related topics. It is regularly cited as a case study for successful online business’.

Beer Cartel has developed excellent content generation across blog, video & via podcasts which drives engagement with the brand amongst craft beer lovers.

We have developed strong strategic partnerships with Craft Beer advocates and journalists which have helped to grow both our database and sales.

The business has received outside investment to help it grow and also has developed an employee share scheme.

Beer Cartel’s systems and processes have been nailed, along with its HR creating a highly engaged workplace that is often considered among the top places to work in the industry. Thanks to these systems and processes and the strength of the business model, consideration is being given for launching Beer Cartel in overseas markets.

As well as continuing to purchase from Australian importers, Beer Cartel has also developed partnerships with International Breweries and is importing beers from overseas.

Beer Cartel creates events regularly in each state to drive brand affiliation, educate consumers and drive sales. The business is turning over $10 million annually and employs 30 full time staff.