Lead Pages

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Lead Pages is a landing page software provider. Landing pages are used to create opt-in forms to add people to our database as well as create "funnels" that step people through the engagement process and ultimately encourage them to place an order with us online or visit our Sydney store.

Lead Pages is hosted on a sub domain of the Beer Cartel website. Instrcutions on how to create a sub domain can be found here. And instructions on how to link the sub domain to Lead Pages can be found here

How To Send A Lead Magnet.

Lead magnets can be sent directly from Lead Pages or via a third party software like Mail Chimp. For a review of how to send a lead magnet click here.

Issues / Outages

If you are experiencing issues with Lead Pages it may be a site wide outage / issue. You can view current system status and issues / outages at this web address: http://status.leadpages.net/

AB Testing

AB testing is an important part of optimising a landing page to increase the number of people that "convert", e.g. that download an ebook. AB testing is all about testing one version of a landing page with another version of the page.

Some good resources for landing page optimisation:

https://conversionxl.com/how-to-build-a-strong-ab-testing-plan-that-gets-results/

https://vwo.com/ab-testing/

https://conversionxl.com/wp-content/uploads/2014/12/Master-the-CRO-Essentials.pdf

https://docs.google.com/spreadsheets/d/1DGuw1vkqYZ61plOpTcGHFDvh4MMP4kaRnlTtaXSWrJA/edit#gid=0

Key Elements that can be AB Tested:

Call-To-Actions – Placement, wording, size

Copywriting – Value propositions, product descriptions

Forms – Their length, field types, text on the forms.

Layout – Homepage, content pages, landing pages

Product pricing – Try testing for revenue by testing your prices

Images – Their placement, content and size

Amount of content on the page (short vs. long).

Headlines

Sub headlines

Paragraph Text

Testimonials

Call to Action text

Call to Action Button

Links

Images

Content near the fold

Social proof

Media mentions

Awards and badges